The city paid a whopping $166,738 to the Bloomfield Group Inc. to come up with the "Dream Extreme" slogan. Someone was probably eating an Oreo Dream Extreme cheesecake at Bloomfield and said, "Hey, let's sell that cheesecake slogan to those dumb idiot donut hole council members in Lake Elsinore!". They must have laughed themselves to tears while having a bottle of the finest champagne at The Bloomfield Group Inc., which is based in Mission Viejo, CA.
The city paid $166,738 for a slogan that is so widely used it could not be trademarked and a logo that is missing the "L" of "LAKE Elsinore".
What an exorbitant amount of money for a slogan used by the Cheesecake Factory, the Dream Xtreme Gym, the Dream Extreme New York Events, the domain name teamdreamextreme.com of the Avada Church, the Dream Extreme annual weekend empowerment event in the Hamptons, NY, the Dream Extreme Cheerleaders, the Dream Extreme Party, the Blue Dream Extreme marijuana strain...., hey, you get the picture.
The way our council members squander our tax money is so over the top, one cannot help but wonder if they are getting money under the table when signing these "hot air" contracts. It just doesn't make sense!
City council members care so little about taxpayers and tax money, they would have jumped in joy had The Bloomfield Group Inc. sold them the Walmart slogan for $166,738. All the city's trucks, signs, street names and paperwork would have had "Save Money, Live Better" on it and the council members would have loved it. At least, Save Money, Live Better speaks to all the residents of Lake Elsinore, but the council members chose a slogan that only speaks to sky divers and dirt bike riders.